Global Notebook Market Demand to Grow by 3.6% in 2024, with AI Innovation Applications Key to Future Growth
January 11, 2024 | TrendForceEstimated reading time: 1 minute
TrendForce reveals that the global notebook market in 2023 struggled due to high inflation, with annual shipments reaching only 166 million units, a 10.8% YoY decrease. However, this decline was less severe compared to 2022.
While notebook manufacturers work through existing inventory backlogs in 1H24 and benefit from the expected easing of inflationary pressures, the US market is hopeful for potential interest rate cuts. Such financial adjustments could significantly reduce corporate borrowing costs and improve liquidity. Additionally, the impending upgrades in Microsoft’s operating systems are anticipated to encourage enterprise users to upgrade their systems for enhanced security, potentially boosting the demand for new notebooks. Consequently, TrendForce projects a steady quarterly improvement in the notebook market for 2024, expecting a modest annual growth rate of approximately 3.6%, with shipments reaching 172 million units.
A key highlight at CES 2024 was the focus on AI PCs, which captured significant attention. Leading chipmakers, Intel and AMD, have taken the initiative, collaborating with laptop brands to introduce a new range of products featuring AI acceleration engines. The integration of Neural Processing Units (NPUs) indicates a shift in personal computing, moving beyond traditional reliance on CPUs and GPUs. These AI-enabled devices are designed to efficiently manage workloads and power consumption, enhanced by Microsoft Windows 11's Copilot feature, thus offering a high-performance yet energy-efficient experience for consumers.
TrendForce notes that the initial target demographic for AI PCs includes high-end business users and content creators. Given the substantial upgrades in chip performance and related components like memory, batteries, and cooling systems, a higher price point is inevitable. Despite manufacturers' focus on hardware advancements and consumers' willingness to experiment with AI PCs, the growth in market penetration of AI PCs in 2024 might remain limited in the absence of compelling AI applications. The future growth of global notebook shipments, particularly over the next two to three years, hinges critically on the innovation and development of related software applications.
Suggested Items
IMI Welcomes New CEO
05/03/2024 | IMIIntegrated Micro-Electronics, Inc. (IMI),The IMI Board of Directors announced, in a disclosure dated April 25, 2024, the appointment of Louis Sylvester Hughes, Chief Executive Officer (CEO).
Benchmark Reports Q1 2024 Results
05/03/2024 | PRNewswireRevenue decreased quarter over quarter and year over year primarily due to decreases in Medical, Advanced Computing and Next-Generation Communication sales, which were partially offset by an increase in Complex Industrials sales quarter-over-quarter and increases in Semi-Cap and A&D sales year-over-year.
Ansys Announces Q1 Financial Results
05/03/2024 | ANSYSANSYS, Inc. reported first quarter 2024 revenue of $466.6 million, a decrease of 8% in reported and constant currency, when compared to the first quarter of 2023.
SCHMID Group Closes Business Combination, Begins Trading on NASDAQ
05/02/2024 | SCHMID GroupGebr. SCHMID GmbH, a global solutions provider for the high-tech electronic, photovoltaics, glass, and energy systems industries, and Pegasus Digital Mobility Acquisition Corp. announced the completion of their business combination.
Sanmina's Second Quarter Fiscal 2024 Financial Results
05/02/2024 | Sanmina Corp.Sanmina Corporation, a leading integrated manufacturing solutions company, today reported financial results for the fiscal second quarter ended March 30, 2024 and outlook for its fiscal third quarter ending June 29, 2024.